I'm not the first one to sing the praises of the insane sales that happen on digital distribution sites like Steam. Games that retail for $60 can sometimes drop down into the teens, and games that are in that $20 will-I-won't-I range, where you are so close to an impulse buy anyway will drop down to less than the price of lunch. How do these people make money? I have no idea- but I give away toys to children for free, so what do I know about margins?
I have done a truckload of gaming and still have created a larger backlog than when I started 2010 because of the lunacy of men like Gabe Newell. It is a horrendous, dangerous, beautiful thing and I hope that each and every one of you kiddies has had a chance to enjoy the same.
What, did you think I was dead?
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